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CCG Advisors Announces Addition of Taggies Brand by Client Kids II, Inc.
August 4, 2011

CCG Advisors today announced the completion of a deal by its client, Kids II, one of the world’s fastest-growing infant and toddler products companies, through which Kids II has licensed the intellectual property rights of Taggies.  Originally created as plush security blankets with satin loops, Taggies has developed into a children’s lifestyle brand offering plush toys, apparel and accessories in addition to its signature security blankets.  Kids II and its management team, including CEO Ryan Gunnigle and CFO Mark Henry, were represented by CCG Advisors, a merger and acquisition firm based in Atlanta.

Headquartered in Atlanta, Kids II has been inventing and reinventing infant and toddler toys and gear for more than 40 years.  Kids II spans the globe with operations in six continents serving customers in more than 70 countries.  Kids II designs, markets and distributes more than 100 products under its signature Bright Starts® brand and holds a license to design and manufacture products under the Disney Baby, Baby Einstein, Rhino Toys and now Taggies brands.

CCG was retained by Kids II to accelerate Kids II's already enviable growth rate.  “The people at CCG were an enormous help with the deal. For the first time in our history we were looking to enhance our growth through a brand acquisition and we needed to have people on our team that deal with not only the numbers but the issues business owners have to confront when buying or selling a business so we could move the process forward,” said Ryan Gunnigle, president and CEO of Kids II.    

“We are always exploring, identifying and going after the next big opportunity to take us to the next level and continue the significant growth we have been experiencing,” said Gunnigle.  “Partnering with Taggies will expand and enhance our current family of brands and help bring even more Kids II product to families around the globe.”

As the Kids II brands continue to gain exposure and retail placement, the company seeks new ways to strengthen its global presence, attract new customers, and build its brands. The addition of Taggies supports this pattern of growth and smart business decisions. The new brand offers elements that enhance the Kids II collection of forward-thinking products.  Kids II is very optimistic that sales will exceed forecasts based upon the great reception by their mass merchandiser clients. 

CCG Advisors (www.ccgadv.com) is an Atlanta-based merger and acquisition firm specializing in advising owners of privately held companies on business valuation, strategic growth planning, capital alternatives and exit strategies.  CCG represents business owners nationally and across all lines of industry in the sale, recapitalization or ESOP of their companies.  The referrals and goodwill of our clients are a testament to CCG’s record of building real and lasting client relationships.  CCG is committed to helping clients to achieve their personal, financial and business goals at the right time for maximum value


 

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