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"We hired CCG because it was obvious that they understood our business and our industry and were the kind of guys we could work with - honest and aggressive."

Eddie Schatz
Austin Outdoor


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"The people at CCG were an enormous help with the deal.  For the first time in our history we were looking to enhance our growth through a brand acquisition and we needed to have people on our team that deal with not only the numbers but the issues business owners have to confront when buying for selling a business so we could move the process forward.  There was a lot of seller hand-holding that needed to be done and CCG was able to get them to the table when it mattered most."

Ryan Gunnigle, CEO
Kids II

"I have known the guys from CCG for a number of years and thought they could help us on the buy-side while many other firms only wanted to "sell" us.  We knew what we wanted and once they understood that, we were off to the races.  Their ability to handle the heavy lifting allowed me and my team to focus on running our business and only focus on the deal when it was crunch time."

Mark Henry, CFO
Kids II

CCG Advisors assists client Kids II, Inc. in adding Taggies to its family of brands

CCG was retained by Kids II, a global leader in the manufacture and sale of baby and toddler toys and gear, to accelerate Kids II's already enviable growth rate.
KidsII
has added
Lincolnshire Management
to its family of brands
Further Information:

 •  Press Release

Contacts:                 
    

 •  Brian D. Corbett
Kids II sought to acquire brands that could bring additional offerings to their product line, and whose growth Kids II could leverage across their existing world-class platform. CCG worked directly with company leadership to review and refine Kids II's strategic goals for growth and to develop a specific acquisition strategy to achieve the company's goals. Due to Kids II's ultra-efficient overseas production capabilities and outstanding product placement with the largest mass merchandisers in the world, the decision was made to focus on popular brands that lacked direct manufacturing relationships and supplier relationships with large retailers.

CCG researched and analyzed hundreds of toy-related companies in order to find products that would enhance Kids II's portfolio. Once several brands were identified as interested and viable targets, CCG completed a due diligence and a valuation process for each target to determine whether the investment made sense in the context of the growth strategy we'd helped Kids II to create. Taggies became the clear choice as a brand that could be most highly leveraged.

Typical issues in terms of different goals and objectives of the two Taggies owners as well as other complicating factors kept this from being anything but an easy deal. In a persistent bid to complete the deal, CCG negotiated with each of the two owners separately over a tumultuous year-long period. In the end, experience, patience and persistence won the day and the deal closed in the first half of 2011. Kids II is very optimistic that sales will exceed forecasts based upon the great reception by their mass merchandiser clients. The Kids II leadership team remained fully involved, yet insulated from the day to day negotiation roller-coaster so that this new growth would not come at the expense of lost focus on their core business. 


 

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